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Digiday+ Research: Brands express a lot less worry tied to the end of the third-party cookie

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Digiday+ Research: Brands express a lot less worry tied to the end of the third-party cookie

We’re getting closer to the actual beginning of the end of the third-party cookie, but marketers aren’t as worried about targeting and measuring ads in the post-cookie world as you might think — especially in the case of brands…
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