Michael Burgi
As attention grows up, agency rebundling is one unintended result
Attention, when used properly, can offer insight into not only media planning and placement but creative execution as well...
Sometimes agencies need an agency — rather, a media execution partner...
Originally started as an SaaS company that developed market intelligence dashboards for agencies and brands but also handled media planning and buying needs for clients, Pathlabs evolved when it was clear the latter part of the business was growing faster...
Omnicom Media Group makes its bid to determine incrementality in retail...
The media agency group is for the first time revealing its retail media-related standards as outlined in its Council on Accountability and Standards in Advertising (CASA) retail subgroup...
