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Michael Burgi

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Media Buying Briefing: How indie Exverus grew its clients and programmatic...

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The L.A.-based independent media agency not only landed nine new clients last year, it's now expanded its programmatic trading desk to incorporate AI-algorithmic measurement elements. The post Media Buying Briefing: How indie Exverus grew its clients and programmatic practice to behave more like a big shop appeared first on Digiday...

WTF is the difference between measurement and currency?

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The words “measurement” and “currency” get bandied about, often interchangeably. But they are not the same, and one cannot and should not take the place of the other.   The post WTF is the difference between measurement and currency? appeared first on Digiday...

Media Buying Briefing: Some media agencies will expect media to work...

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This year's main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront. The post Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront appeared first on Digiday...

Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a...

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The indie media agency, an offshoot of creative agency Mother, has picked up new clients, who intentionally are not behemoths with extraordinary demands, per Gaines.   The post Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a new generation of talent to handle the ’90-second manifesto’ appeared first on Digiday...
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