Marketecture
How Uber’s multichannel advertising is reaching consumers on the go
Produced in partnership with Marketecture The following article highlights an interview between Dr. Mark Grether, vice president and general manager at Uber Advertising, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how Uber is going beyond retail media in its advertising efforts. ...
From CTV to walled gardens, new measurement challenges emerge for advertisers
Produced in partnership with Marketecture The following article highlights an interview between Mark Zagorski, CEO of DoubleVerify, and Ari Paparo, founder and CEO of Marketecture. Register for free to watch more of the discussion and learn how DoubleVerify is tackling new measurement challenges in viewability, fraud and brand safety. ...
