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Kristina Monllos

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‘If there’s a good reaction then we create it’: Inside Jaja...

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Since its founding in 2018, the brand has been able to leverage its in-house meme accounts like @FuckJerry (16.5 million Instagram followers) and @DudeWithSign (8 million Instagram followers).  The post ‘If there’s a good reaction then we create it’: Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness appeared…

Why Hollister is taking a long-term partnership approach to its influencer...

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The apparel brand has tweaked its approach to influencer marketing, opting for longer-term partnerships with creators over a one-off, pay-per-post model. The post Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok appeared first on Digiday...

‘Maximizing consumer engagement’: How DraftKings is using its Super Bowl advertising...

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This year, the company is once again using its Super Bowl ad as a way to get potential customers to interact with the brand beyond their TV screens by offering 10,000 people free bets with the chance The post ‘Maximizing consumer engagement’: How DraftKings is using its Super Bowl advertising to differentiate and lift consumer…

‘It’s like the boat is sinking’: Confessions of an agency business...

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In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from the business development director about the impact of the Great Resignation and what agency leadership should be aware of now. The post ‘It’s like the boat is sinking’: Confessions of an agency business development director on the…
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