Kristina Monllos
As agencies merge, agency brands may wane in importance
As holding companies combine agencies — a trend that’s likely to continue given the ongoing squeeze of the current economy — the importance of the individual agency brand may be waning...
How Polaroid is using influencers to pitch analog imperfection to Gen...
By working with a variety of influencers, the brand is seeking to appeal to younger generations like Gen Z as well as older generations who may be nostalgic for a time when they used Polaroids. ...
