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Why pharma marketers are leaning into impression-based TV buying

DISH Media - July 15, 2023 0

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Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach $19.66 billion by the end of 2024...

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Why pharma marketers are leaning into impression-based TV buying

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