Alexander Lee
How TikTok is using data to convince gaming brands to spend...
On Monday, TikTok published a new research report, developed in partnership with Newzoo, breaking down TikTok’s influence as a marketing and discovery platform for brands in the gaming space...
Physical fitness, meet virtual fitness: Is This The Metaverse? Podcast, episode...
In the second episode of Is This The Metaverse?, hosts Alexander Lee and Sara Patterson speak to the creators of virtual fitness platforms such as Zwift — who say that their product is certainly part of the metaverse — and sit in on a VR gym class populated by fantasy-inspired dragons and life-sized otters...
