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‘We can start to build that relationship’: Why Simple Mills is leaning on CTV and digital video to boost brand awareness

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‘We can start to build that relationship’: Why Simple Mills is leaning on CTV and digital video to boost brand awareness

The “majority of the budget” for the campaign was spent on video on Hulu, Roku, Samsung and YouTube, according to Jamie Rubinstein, senior brand manager at Simple Mills.
The post ‘We can start to build that relationship’: Why Simple Mills is leaning on CTV and digital video to boost brand awareness appeared first on Digiday.
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