Tuesday, May 17, 2022
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Ben Holding

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In the new streaming ecosystem, advertising can be additive

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Noelle Huynh, senior vice president, advertising and measurement research, WarnerMedia  The past few years have been marked by a flurry of new streaming offerings that are supported partially or fully by advertising. A common thread among these launches is a consistent pledge to run fewer ads per hour than in traditional television broadcasts...
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